Tradition Speaks

We Satyapal Shivkumar, engaged in manufacturing of Rashmi brand scented chewing tobacco, Qiwam etc. and trading in mouth fresheners such as Pan Masala , Rashmi Pan Rass, and perfumery compounds etc has beginning in 1960 when it started manufacturing scented Chewing tobacco/Zarda, having ingredients of high quality. With a modest beginning the turnover of Satyapal Shivkumar has now reached rupees 15 crores and a well specified product line.

                                                                                                                                                      Late Lala Satya Pal Ji "Sugandhi"

The tradition of Zafrani Patti called Zarda - Zafrani Zarda, invented by Late Lala Dharampal ji father of our founder Late Lala Satyapal ji.

Late Lala Satyapal ji & Late Lala Shivkumar ji started Saffron Flavored Chewing Tobacco business in 1960 along with Saffron Flavored Pan Chatni and other flavored Mouth Fresheners.

Late Lala Shiv Kumar Ji "Sugandhi"

Sh. Rakesh Kumar & Sh. Rajesh Kumar S/o Late Lala ShivKumar ji became partner in this firm.

The ambitious plans of Satyapal Shivkumar under the able guidance of Shri Rakesh Gupta and Shri Rajesh Gupta, who have almost 37 years of experience in the industry and a very dynamic personality, aims to achieve rupees 25 crores in turnover in the next few years.

Rakesh Kumar (Managing Partner)
Shri Rakesh Kumar is a perceptive and sagacious industrialist. His father Late Lala Shiv Kumar ji and his maternal uncle Late Lala Satyapal ji taught him the ropes of the family business. He has 40 years of experience in this business. His creative bent and his constant quest for excellence brings the company at top priority. He has diversifying this chewing tobacco in marketing system. A compassionate and kind man, he harbors a positive attitude and a tough management style.

He has been associated with many social and non-government organization. He is the Past-President of Rotary Club Of Delhi Rajdhani in 1986, Treasurer Of Zafrani Zarda & Pan Masala Manufacturers Association Of India for last 12 years. He is a very hard social worker. His Other diversified entrepreneurial interests include advertisements and marketing System. His portfolio includes legal, projects and general administration. He also has interests in culture and arts.

Rajesh Kumar (Managing Partner)
A thorough professional and dynamic person Sh. Rajesh Kumar entered the family business in 1972 under the guardianship with his father Late Lala Shiv Kumar ji, his maternal uncle Late Lala Satyapal ji and his brother Sh. Rakesh Kumar. They have groomed Rajesh to handle the responsibility of this perfumery system. He has a small personal laboratory for blending and testing flavours. He keenly in all functions of the business, be it selection of raw material to blending, testing flavors, trying new formulation, marketing, finance, employees welfare, is always on the forefront.

They look into every aspect of business personally and thoroughly. They brought revolutionary change in the taste, flavor and packaging that was very well accepted all over the market.

Ankur Gupta (Director) Accounts
Ankur Gupta son of Shri. Rakesh Gupta (Managing Partner), a graduate in Business Accounting from Monash University,Melbourne & pursuing Masters in International Business from Deakin University, Melbourne.As a Director Finance in Satya Pal shiv Kumar he believes in supporting international distributors fully in promoting , marketing and selling our products most successfully and profitably by means of quality products, fair prices, excellent packaging, perfect delivery schedule.

Anurag Gupta (Director) Marketing
Anurag Gupta son of Shri. Rajesh Kumar Gupta (Managing Partner), a graduate in Business Marketing from Monash University,Melbourne & currently pursuing MBA from Deakin University, Melbourne stepped into family business as Director marketing with a vision to touch the acme of success by serving it's unmatched products to the end users.

He is constantly working to nurture his sole aim to promote the brand name "Rashmi" in the domestic as well as global market.

New round tins started with easy packaging system under Brand Rashmi Zarda.

Sh. Rakesh Kumar & Sh. Rajesh Kumar started export line of this tobacco ‘RASHMI’ to the United Arab Countries and first in Arabian Language is made by them. This has given concept and boost to the industry of Zafrani Zarda in the International Scenario.

Sh. Rakesh Kumar started one advertising campaign with slogan Traditional Touch (GIF) first ever made transparency work in this trade. He has vision this India to trade and modeling system start in Zafrani Zarda Trade. He came out with the slogan “Traditional Touch” and full campaign ‘God is one the tradition of worship is different’. He has started copyright advertisement system in this trade (Now this Pan Masala with Zarda 2 in one turn in Gutkha business and it is No 1 in the country with its good quality)

Sh. Rajesh Kumar had vision concept to manufacture new formula’s of Zarda to surpass the quality product to other manufacturer to create good quality of their product. He has created best quality of the product and turn this manufacturing line in new dimensions.

Now we are going to put Turn-Key Project with International Portfolio. This will create new dimensions in the future. Both Sh. Rakesh Kumar & Sh. Rajesh Kumar are working very hard to achieve this.

Satyapal Shivkumar has a number of well known brands under its kitty such as Rashmi Zafrani Zarda, Rashmi Rattan Qiwam, Unbranded chewing tobacco and Perfumes.

We believe in a balanced perspective in combining modern management with traditional values, uncompromising integrity, fairness, highest customer satisfaction and long-term perspective in matters of organizational purpose and of people.

Satyapal Shivkumar's Rashmi Zafrani Zarda, Rashmi Rattan Qiwam are the leaders in their product segment and Unbranded chewing tobacco and Perfumes are superior quality products and command very good reputation.

Satyapal Shivkumar has one of the largest producing capacity. The backward and forward integration plans of Satyapal Shivkumar has led the establishment of various manufacturing fragrances, scents and other ingredients required in this industry.

Satyapal Shivkumar has also contributed a sizeable amount to the economy by way of payments of taxes and central excise. Presently it contributes nearly Rs. 4 crores a year towards sales tax, excise and other Govt. levies.


Research & Development    


Zarda No. 15
Zarda No. 25
Zarda No. 35
Zarda No. 45
Zarda No. 75
Zarda No. 95
Zarda No. 125
Zarda No. 175

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