We Satyapal Shivkumar, engaged in manufacturing of
Rashmi brand scented chewing tobacco, Qiwam etc. and
trading in mouth fresheners such as Pan Masala ,
Rashmi Pan Rass, and perfumery compounds etc has
beginning in 1960 when it started manufacturing
scented Chewing tobacco/Zarda, having ingredients of
high quality. With a modest beginning the turnover
of Satyapal Shivkumar has now reached rupees 15
crores and a well specified product line.
Satya Pal Ji "Sugandhi"
The tradition of Zafrani Patti called Zarda -
Zafrani Zarda, invented by Late Lala Dharampal
ji father of our founder Late Lala Satyapal ji.
Late Lala Satyapal ji & Late Lala Shivkumar ji
started Saffron Flavored Chewing Tobacco
business in 1960 along with Saffron Flavored
Pan Chatni and other flavored Mouth
Shiv Kumar Ji "Sugandhi"
Sh. Rakesh Kumar
& Sh. Rajesh Kumar S/o Late Lala ShivKumar ji became
partner in this firm.
The ambitious plans of Satyapal Shivkumar under the
able guidance of Shri Rakesh Gupta and Shri Rajesh
Gupta, who have almost 37 years of experience in the
industry and a very dynamic personality, aims to
achieve rupees 25 crores in turnover in the next few
Rakesh Kumar (Managing Partner)
Shri Rakesh Kumar is a perceptive and sagacious
industrialist. His father Late Lala Shiv Kumar ji and
his maternal uncle Late Lala Satyapal ji taught him
the ropes of the family business. He has 40 years of
experience in this business. His creative bent and
his constant quest for excellence brings the company
at top priority. He has diversifying this chewing
tobacco in marketing system. A compassionate and
kind man, he harbors a positive attitude and a tough
He has been associated with many social and
non-government organization. He is the
Past-President of Rotary Club Of Delhi Rajdhani in
1986, Treasurer Of Zafrani Zarda & Pan Masala
Manufacturers Association Of India for last 12
years. He is a very hard social worker. His Other
diversified entrepreneurial interests include
advertisements and marketing System. His portfolio
includes legal, projects and general administration.
He also has interests in culture and arts.
Rajesh Kumar (Managing Partner)
A thorough professional and dynamic person
Sh. Rajesh Kumar entered the family business
in 1972 under the guardianship with his
father Late Lala Shiv Kumar ji, his maternal
uncle Late Lala Satyapal ji and his brother Sh.
Rakesh Kumar. They have groomed Rajesh to
handle the responsibility of this perfumery
system. He has a small personal laboratory
for blending and testing flavours. He keenly
in all functions of the business, be it
selection of raw material to blending,
testing flavors, trying new formulation,
marketing, finance, employees welfare, is
always on the forefront.
They look into every aspect of business personally
and thoroughly. They brought revolutionary change in
the taste, flavor and packaging that was very well
accepted all over the market.
Ankur Gupta (Director) Accounts
Ankur Gupta son of Shri. Rakesh
Gupta (Managing Partner), a graduate in
Business Accounting from Monash
University,Melbourne & pursuing Masters in
International Business from Deakin
University, Melbourne.As a Director Finance
in Satya Pal shiv Kumar he believes in
supporting international distributors fully
in promoting , marketing and selling our
products most successfully and profitably by
means of quality products, fair prices,
excellent packaging, perfect delivery
Anurag Gupta (Director) Marketing
Anurag Gupta son of Shri. Rajesh
Kumar Gupta (Managing Partner), a graduate
in Business Marketing from Monash
University,Melbourne & currently pursuing
MBA from Deakin University, Melbourne
stepped into family business as Director
marketing with a vision to touch the acme of
success by serving it's unmatched products
to the end users.
He is constantly working to nurture
his sole aim to promote the brand name "Rashmi"
in the domestic as well as global market.
New round tins started with easy packaging
system under Brand Rashmi Zarda.
Sh. Rakesh Kumar & Sh. Rajesh Kumar
started export line of this tobacco ‘RASHMI’ to the
United Arab Countries and first in Arabian Language
is made by them. This has given concept and boost to
the industry of Zafrani Zarda in the International
Sh. Rakesh Kumar started one advertising
campaign with slogan Traditional Touch (GIF) first
ever made transparency work in this trade. He has
vision this India to trade and modeling system start
in Zafrani Zarda Trade. He came out with the slogan
“Traditional Touch” and full campaign ‘God is one
the tradition of worship is different’. He has
started copyright advertisement system in this trade
(Now this Pan Masala with Zarda 2 in one turn in
Gutkha business and it is No 1 in the country with
its good quality)
Sh. Rajesh Kumar had vision concept to
manufacture new formula’s of Zarda to surpass the
quality product to other manufacturer to create good
quality of their product. He has created best
quality of the product and turn this manufacturing
line in new dimensions.
Now we are going to put Turn-Key Project with
International Portfolio. This will create new
dimensions in the future. Both Sh. Rakesh Kumar & Sh.
Rajesh Kumar are working very hard to achieve this.
Satyapal Shivkumar has a number of well known
brands under its kitty such as Rashmi Zafrani Zarda,
Rashmi Rattan Qiwam, Unbranded chewing tobacco and
We believe in a balanced perspective in combining
modern management with traditional values,
uncompromising integrity, fairness, highest customer
satisfaction and long-term perspective in matters of
organizational purpose and of people.
Rashmi Zafrani Zarda, Rashmi Rattan Qiwam
are the leaders in their product segment and
Unbranded chewing tobacco and Perfumes are
superior quality products and command very
Satyapal Shivkumar has one of the largest
producing capacity. The backward and forward
integration plans of Satyapal Shivkumar has
led the establishment of various
manufacturing fragrances, scents and other
ingredients required in this industry.
Satyapal Shivkumar has also contributed a sizeable
amount to the economy by way of payments of taxes
and central excise. Presently it contributes nearly
Rs. 4 crores a year towards sales tax, excise and
other Govt. levies.